What Is a Template Website?
A template site uses a pre-designed layout (from platforms like Webflow, WordPress, or Squarespace). It’s fast, affordable, and easy to launch - great for early-stage startups.
What Is a Custom Website?
Custom sites are designed and built from scratch - tailored to your brand, goals, and user journeys. They take longer and cost more, but offer more flexibility and polish.
Pros of Template Websites
- Lower upfront cost
- Faster turnaround (1–3 weeks)
- Built-in responsiveness
- Ideal for MVPs, portfolios, landing pages
Cons of Template Websites
- Design constraints
- Can feel generic
- Harder to scale or customize
Pros of Custom Websites
- 100% tailored to your brand
- Built for your business logic (e.g. SaaS onboarding flows)
- Future-proof and scalable
Cons of Custom Websites
- Higher cost and longer timeline
- Requires more stakeholder input
What We Recommend
- Use templates if you’re early-stage, validating an idea, or have limited content.
- Go custom if you’ve found product-market fit, want to stand out, or need complex UX.
At Wingmate, our LeadMate and TeamMate packages support both - depending on your stage.