1. Start with Outcomes, Not Outputs

Don’t just say “we need a new homepage.” Ask: what business goal does it support? Increased signups? Better brand perception? Outcomes clarify scope.

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2. Define Deliverables in Detail

Be specific:

• How many screens/pages?
• What file types are needed?
• Who is implementing it? Avoid catch-all phrases like “branding” or “UX revamp.”

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3. Align on Stakeholders Early

Identify who needs to review and approve work. Too many cooks = delays. Too few = misalignment.

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4. Clarify Timeline Expectations

Map out a rough schedule:

• Discovery: 1 week
• Design: 2–3 weeks
• Revisions: 1 week Leave buffer for feedback cycles.

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5. Watch Out for Scope Creep

Scope creep = extra work that wasn’t originally agreed on. Prevent it by:

• Creating a signed scope doc
• Setting limits on revisions
• Documenting every change request

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6. Choose a Partner With a Process

Look for agencies that:

• Offer flat-rate pricing
• Use structured timelines
• Communicate via tools like Notion, Figma, Loom

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Wingmate builds all this into every project  -  because great work needs guardrails.