Strong branding highlights Alltonomous LLC.'s expertise, earning them instant credibility with clients

Industry
Workplace safety
Location
New York, USA

Highlights

Outcome
Gained strong credibility
Scope
Complete transformation + ongoing marketing support
Services
Complete design solution
Collaborating tenure
1 year
Background

Young & nimble yet experienced & mature

Alltonomous is a young workplace safety firm founded by an expert with extensive industry experience. Like many startups, they faced challenges with recognition and credibility early on. They approached us to design their website because they did not have a proper one in place.

During our discovery process, we identified a need for branding. After discussing this with the founders and getting their approval, we began our trusted brand design process, starting with an in-depth interview to understand their strengths, business, market, goals, and challenges.

Dawei Liu
Founder & CEO, Alltonomous LLC.
Challenges

Challenges are the most exciting part of a journey

Alltonomous had two main branding challenges:

  1. They’re a new company with experienced founders and didn’t want to seem like an old business. The brand needed to feel fresh while highlighting their expertise.
  2. They value a human-centered approach but also wanted to show their tech side. We had to balance both to reflect who they truly are.
Dawei Liu
Founder & CEO, Alltonomous LLC.
Solutions

The core of strategy is choosing what not to do

First step: strategy

After our research, we developed a branding strategy that aligned with the founders’ vision and set Alltonomous apart from the competition. We created and presented three moodboards, with one focused on blending a human touch with a subtle tech style for areas like specs and product features.

Once the moodboard was finalized, we moved on to branding, designing two concepts based on the chosen direction.

Second step: branding

Right at the intersection.

The chosen direction, "Network of Safety," was inspired by Alltonomous’ ability to connect client assets, ensure safety and efficiency, and deliver actionable data insights. We captured this in a graphic: a wave made of asset lines, with some highlighted in the brand’s orange. The wave symbolizes Alltonomous' human, organic side.

The team appreciated how each design element reflected thoughtful consideration, recognizing the value of true design practices.

Design shouldn’t interfere in business goals - it should support them

After completing the branding, we began building the website, but there was a challenge: they needed it quickly for client meetings. With a tight deadline, creating a full site wasn’t feasible.

Our solution was to launch an interim site with the content available, meeting the deadline while we designed the final version. Once that was live, we worked on and delivered the final website.

Next, we moved on to designing their web and mobile software. The founder wanted it to be beautiful, cheerful, and user-friendly. The prototype impressed potential clients, who said it looked easy to use and brought excitement to the software.

Marketing efforts

After the software, the team needed to market and sell their products and services. We helped them with various marketing material like:

  • Brochures
  • Official custom presentation deck templates
  • Sales pitches
  • Brand stationery
“The [website] design blew everyone away, and we love it!”
Dawei Liu
Founder & CEO, Alltonomous LLC.
Outcomes

Credibility with clients, happy partners and realization of founder’s vision

Alltonomous’ branding immediately gained credibility. At an event, attendees told the founder that the professional branding made the company seem much larger and more established, accurately reflecting the team’s experience.

The website, brochures, and other materials impressed partners, with one meeting generating excitement over how well the brochures were done.

We helped bring the founder’s vision for their software to life, creating a cheerful, user-friendly design. Potential clients responded enthusiastically to the prototype, validating our approach. The brand was positioned to highlight their young, nimble approach while showcasing their deep expertise.

"Working with Wingmate Studio made our brand image that much more impressive and professional, and the best part is that the Wingmate team understands exactly what we are looking for every time we share a request. The mutual understanding of our business vision is the most satisfying part of our collaboration, and we can't wait for what the future holds!"
Dawei Liu
Founder & CEO, Alltonomous LLC.

tl;dr

Challenges

  1. Alltonomous was a new startup and needed to build credibility to get business
  2. There was no brand direction because it had just started
  3. No online presence
  4. Needed to design their software offering. This software was meant to be used in high risk areas, like hospitals and natural sites. A strong UX was crucial.
  5. As a startup they needed full range of design (branding, UX, marketing design) while keeping their risks low.

Solution

  1. Market research
  2. Brand strategy
  3. Vision clarity and alignment
  4. BrandingWebsite design and development
  5. Software design for web and mobile
  6. Creative strategy for marketing collateral
  7. Collateral design - presentations, brochures, flyers etc.

Outcomes

  1. Gained credibility: At an event, attendees said Alltonomous’ branding made them appear larger and more established, reflecting the team's experience.
  2. Built a strong presence through website and materials. Partners were excited by the high-quality brochures during a meeting.
  3. The founder’s vision for the software was brought to life, and clients loved its cheerful, user-friendly design.
  4. We positioned and designed their brand in a way that shows it’s a young company, but that they have substantial experience in their field.
  5. “I feel like we are working on Apple’s level” - Founder

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